"There's this primary America of freeways and jet flights and TV and movie spectaculars. And people caught up in this primary America seem to go through huge portions of their lives without much consciousness of what's immediately around them. The media have convinced them that what's right around them is unimportant. And that's why they're lonely. You see it in their faces. First the little flicker of searching, and then when they look at you, you're just a kind of an object. You don't count. You're not what they're looking for. You're not on TV.
But in the secondary America we've been through, of back roads, and Chinaman's ditches, and Appaloosa horses, and sweeping mountain ranges, and meditative thoughts, and kids with pinecones and bumblebees and open sky above us mile after mile after mile, all through that, what was real, what was around us dominated. And so there wasn't much feeling of loneliness. That's the way it must have been a hundred or two hundred years ago. Hardly any people and hardly any loneliness. I'm undoubtedly over-generalizing, but if the proper qualifications were introduced it would be true.
Technology is blamed for a lot of this loneliness, since the loneliness is certainly associated with the newer technological devices...TV, jets, freeways and so on...but I hope it's been made plain that the real evil isn't the objects of technology but the tendency of technology to isolate people into lonely attitudes of objectivity. It's the objectivity, the dualistic way of looking at things underlying technology, that produces the evil. That's why I went to so much trouble to show how technology could be used to destroy the evil. A person who knows how to fix motorcycles...with Quality...is less likely to run short of friends than one who doesn't. And they aren't going to see him as some kind of object either. Quality destroys objectivity every time." [Pirsig, Zen & The Art of Motorcycle Maintenance, Part 4, Chapter 29, Paragraph 20-22]